Where you place anything you create, or others create, can be very impactful on how it is received. I’ve posted before about hour structure, and maintaining messaging around the hour, but the actual structure- the building blocks and where things go (and don’t go)- is worth a fresh rethink. When I sat in the programmer’sContinue reading “Where to put my content”
Author Archives: Dick Stone
And the winner is…
This week has seen the radio and audio industry awards, The Arias from the Radio Academy, give out its latest set of gongs. Congratulations to the winners and commiserations to the losers and all who felt “robbed”. I’ve had a long history with awards during my career- winning a few, judging very many, and attendingContinue reading “And the winner is…”
Three Things To Grasp
I was pondering on just how massively my life has changed in the last 2 years. It’s almost unrecognisable for many reasons and it started me thinking of what to take from it and what needs to be understood in the brave new world we now have- changed by the pandemic and all that itContinue reading “Three Things To Grasp”
Consistency counts
Forgive me on pulling on a similar thread to the last two posts to some degree (Boring is important and Sing for the Unsung)- but perhaps with a slightly different aspect. Building a product, (even before you start the whole ‘we are a brand’ discussion- more on that in another blog post perhaps!), takes aContinue reading “Consistency counts”
Sing for the unsung
After writing last week about how “Boring is important“, a few more thoughts started permeating my brain during the week. I was also contacted by a former colleague and this prompted some further thoughts about those who are ‘unsung’ in media organisations. The day to day and the mundane are the basis of building anything.Continue reading “Sing for the unsung”
Boring is important
Rather like a dog when seeing a squirrel, its easy to be come distracted by something bright, fast-moving and new. Getting bored all too quickly with the usual day to day stuff, or fetching the ball, or simply walking to heel home. I understand the desire, the urge and the need to go play withContinue reading “Boring is important”
Do something that scares you!
I can’t remember where I was or when it was that someone said this phrase to me the first time. I have a feeling it was in a meeting, or a training session (there were a lot of them in the GWR/GCap days). It’s something which has stuck with me from that very first timeContinue reading “Do something that scares you!”
Content for short attention spans
The typical attention span is now apparently EIGHT SECONDS. At least that’s what was part of a click-bait headline in 2017 and appears to have been mirrored and quoted several times since, and here I am potentially doing the same. Irrespective of whether the 8 second headline is true or not, you don’t need aContinue reading “Content for short attention spans”
Transmission isn’t reception
Making things simple is hard. Ironically, it is complex. The greatest advances come from making things simpler or easier. You can be a rock star at work, just by simplifying a process, adding some form and simplicity into a complex environment… but it isn’t always easy. The same is true of human communication. Make itContinue reading “Transmission isn’t reception”
Unfettered isn’t best
There is a thought that if you have an unrestricted, complete blank sheet, without any parameters or borders to your creativity, then THAT is the best option for you to create. “What would you do with a blank sheet?” I’ve always kicked back a little at the “think outside of the box” brigade- something whichContinue reading “Unfettered isn’t best”
Dick Stone 