What are you planning?

The two most powerful words in marketing and promotion are “new” and “improved”. I’ve posted before about the “we love new” mantra in former days at GCap, but this ins’t about that. There is some similarity I suppose because for established brands, individuals or products, evolving and trumpeting that renewal is important. There is aContinue reading “What are you planning?”

Don’t blame it on the sunshine…

No-one is one dimensional. Radio and media has been my life since before leaving school, but it isn’t all that I am or care about. That would be very dull. If all I blogged about was radio and media, whilst that might be very interesting for some, it would be a very one dimensional viewContinue reading “Don’t blame it on the sunshine…”