Down the local.

The relevance of locality has changed vastly over the years. The desire for something local also changes with subject, age and to some extent, location. As someone who began working in local radio, it has always been a particular passion of mine. When it is done well, it is immensely powerful, unbeatable and potent. TokenisticContinue reading “Down the local.”

Listen like a listener.

Through my whole life as a programmer, the mantra has always been to “listen like a listener”. The job of the programmer, well one of the jobs at least, is to represent the listener in the process of producing any output. In the words of Bryan Adams, “Everything we do, we do it for you”…Continue reading “Listen like a listener.”

Get it right or not get it wrong?

I had a blog post lined up to publish today, about listening like a listener. It will publish at a later date and I postponed it on Friday of last week, following the news of the passing of Queen Elizabeth II on Thursday. On Friday it didn’t feel like it would feel right for itContinue reading “Get it right or not get it wrong?”

Music is passion.

For pretty much most of my radio career, “music passion” has been often mentioned. Sometimes it is “we need more music passion”, sometimes it is “the music passion is great”. I was reminded recently about the number of times I’ve spent having conversations explaining what music passion is, and what it isn’t. Firstly, a thankContinue reading “Music is passion.”

The posse.

I don’t write a topical radio or media news blog. Occasionally though there are incidents and stories which transcend the topical and general media landscape. A while ago the news broke about about Steve Wright leaving the afternoon show on BBC Radio 2 in September, where he has been for some 24 years. That inContinue reading “The posse.”

Stop assuming!

When you assume you make an ASS out of U and ME. Thats how the cliche goes! Assuming listener knowledge or interest is something which I have forever been pointing out to presenters, producers and programmers in pretty much every coaching session for as long as I can remember. Its fairly basic, but I absolutelyContinue reading “Stop assuming!”

Invest in the future.

Its my personal belief that those who are in a position of any kind, owe it to the future of whatever industry they are in, to help people get into their particular industry. I blog about radio and audio, so lets get specific- if you work in radio or audio now, what are you doingContinue reading “Invest in the future.”

Lets do the show from here…

For as long as I can remember, there has been a desire to do shows from remote locations other than the studio. Outside Broadcasts (OB)! I always had a built-in resistance to taking shows out of the specifically built broadcast environment, unless it could be entirely editorially justified. All too often the reasons for doingContinue reading “Lets do the show from here…”

It comes down to prep…

Everybody SHOULD know that you perform better when you do some prep. Its almost cliche to point it out, but still I see and hear evidence of a lack of prep. Now please understand, some prep is better than no prep, but a lot of people are not doing enough. Firstly lets just map outContinue reading “It comes down to prep…”

What are you planning?

The two most powerful words in marketing and promotion are “new” and “improved”. I’ve posted before about the “we love new” mantra in former days at GCap, but this ins’t about that. There is some similarity I suppose because for established brands, individuals or products, evolving and trumpeting that renewal is important. There is aContinue reading “What are you planning?”