Sing for the unsung

After writing last week about how “Boring is important“, a few more thoughts started permeating my brain during the week. I was also contacted by a former colleague and this prompted some further thoughts about those who are ‘unsung’ in media organisations. The day to day and the mundane are the basis of building anything.Continue reading “Sing for the unsung”

Boring is important

Rather like a dog when seeing a squirrel, its easy to be come distracted by something bright, fast-moving and new. Getting bored all too quickly with the usual day to day stuff, or fetching the ball, or simply walking to heel home. I understand the desire, the urge and the need to go play withContinue reading “Boring is important”

Content for short attention spans

The typical attention span is now apparently EIGHT SECONDS. At least that’s what was part of a click-bait headline in 2017 and appears to have been mirrored and quoted several times since, and here I am potentially doing the same. Irrespective of whether the 8 second headline is true or not, you don’t need aContinue reading “Content for short attention spans”

Transmission isn’t reception

Making things simple is hard. Ironically, it is complex. The greatest advances come from making things simpler or easier. You can be a rock star at work, just by simplifying a process, adding some form and simplicity into a complex environment… but it isn’t always easy. The same is true of human communication. Make itContinue reading “Transmission isn’t reception”

Unfettered isn’t best

There is a thought that if you have an unrestricted, complete blank sheet, without any parameters or borders to your creativity, then THAT is the best option for you to create. “What would you do with a blank sheet?” I’ve always kicked back a little at the “think outside of the box” brigade- something whichContinue reading “Unfettered isn’t best”

And that’s radio too…

We need a new term. We need a new word- but also we don’t. The one we have works fine- we just need to update what it means a bit. Radio is called radio based on the delivery mechanism- radio waves. It’s not the most efficient terminology to describe the art and science of radioContinue reading “And that’s radio too…”