Make them care, make them wait

My former boss and friend, Duncan Campbell– now riding supreme in ARN down under- used to say this. Make them care, then make them wait. It was a mantra when we talked about forward promotion and teasing ahead, something I have already posted about. I’m not going to rehash the same topic, but lets justContinue reading “Make them care, make them wait”

An escape pod

I have blogged a bit about podcasts in the past. That they embody many of the skills, benefits and attributes of radio for example, and that just having podcast isn’t enough- you have to have a reason to start talking. I’ve also posted about a few podcasts that I listen to with some regularity andContinue reading “An escape pod”

Down the local.

The relevance of locality has changed vastly over the years. The desire for something local also changes with subject, age and to some extent, location. As someone who began working in local radio, it has always been a particular passion of mine. When it is done well, it is immensely powerful, unbeatable and potent. TokenisticContinue reading “Down the local.”

Stop assuming!

When you assume you make an ASS out of U and ME. Thats how the cliche goes! Assuming listener knowledge or interest is something which I have forever been pointing out to presenters, producers and programmers in pretty much every coaching session for as long as I can remember. Its fairly basic, but I absolutelyContinue reading “Stop assuming!”

Invest in the future.

Its my personal belief that those who are in a position of any kind, owe it to the future of whatever industry they are in, to help people get into their particular industry. I blog about radio and audio, so lets get specific- if you work in radio or audio now, what are you doingContinue reading “Invest in the future.”

It comes down to prep…

Everybody SHOULD know that you perform better when you do some prep. Its almost cliche to point it out, but still I see and hear evidence of a lack of prep. Now please understand, some prep is better than no prep, but a lot of people are not doing enough. Firstly lets just map outContinue reading “It comes down to prep…”

Another thing about radio…

Last week I posted about the power and impact of RADIO. For a medium which has been around for so long, its ability to garner an audience is unrivalled. Radio presentation takes a skill and understanding in order to be successful. The best radio presenters think like programmers- so they don’t just present, they thinkContinue reading “Another thing about radio…”

Hey, you should do a podcast!

I met with someone the other day who said randomly to me, “You should do a podcast”. This was shortly before I was guesting on a podcast for the Nottingham Trent University Business School, so I had a great get out of jail, jokey comment to say that I was on one and so allContinue reading “Hey, you should do a podcast!”

And the winner is…

This week has seen the radio and audio industry awards, The Arias from the Radio Academy, give out its latest set of gongs. Congratulations to the winners and commiserations to the losers and all who felt “robbed”. I’ve had a long history with awards during my career- winning a few, judging very many, and attendingContinue reading “And the winner is…”

Three Things To Grasp

I was pondering on just how massively my life has changed in the last 2 years. It’s almost unrecognisable for many reasons and it started me thinking of what to take from it and what needs to be understood in the brave new world we now have- changed by the pandemic and all that itContinue reading “Three Things To Grasp”