It is personal

I was listening to one of my regular podcasts last week when a point raised by the host just fired raft of thoughts and emotions in my head all at once. They mentioned that when someone meets them they can tell from the way they are greeted, where the person knows them from. If theyContinue reading “It is personal”

Are you human?

New year- new blog post. Happy New Year! I pondered for a while between consuming mince pies about what to post about in this specific post. Numerous ideas came through my brain and foolishly I didn’t write any of them down at the time! I did some catching up on podcasts I’d missed recently andContinue reading “Are you human?”

Its a performance, so perform.

The most charismatic personalities give something of themselves in their work. They make things real, believable and understandable by reflecting part of their personality though their work. They bring something which audience members, listeners and viewers can relate to and lift it from the page or script. In short, they PERFORM their work. The veryContinue reading “Its a performance, so perform.”

Lane control.

In order to maintain some sense of control, safety and to coordinate the potential chaos, major roads have lanes. Imagine if that wasn’t the case and a four lane motorway had no lane markings or organisation. Can you picture the carnage and free for all there might be? Its bad enough if you have everContinue reading “Lane control.”

Make them care, make them wait

My former boss and friend, Duncan Campbell– now riding supreme in ARN down under- used to say this. Make them care, then make them wait. It was a mantra when we talked about forward promotion and teasing ahead, something I have already posted about. I’m not going to rehash the same topic, but lets justContinue reading “Make them care, make them wait”

An escape pod

I have blogged a bit about podcasts in the past. That they embody many of the skills, benefits and attributes of radio for example, and that just having podcast isn’t enough- you have to have a reason to start talking. I’ve also posted about a few podcasts that I listen to with some regularity andContinue reading “An escape pod”

Down the local.

The relevance of locality has changed vastly over the years. The desire for something local also changes with subject, age and to some extent, location. As someone who began working in local radio, it has always been a particular passion of mine. When it is done well, it is immensely powerful, unbeatable and potent. TokenisticContinue reading “Down the local.”

Stop assuming!

When you assume you make an ASS out of U and ME. Thats how the cliche goes! Assuming listener knowledge or interest is something which I have forever been pointing out to presenters, producers and programmers in pretty much every coaching session for as long as I can remember. Its fairly basic, but I absolutelyContinue reading “Stop assuming!”

Invest in the future.

Its my personal belief that those who are in a position of any kind, owe it to the future of whatever industry they are in, to help people get into their particular industry. I blog about radio and audio, so lets get specific- if you work in radio or audio now, what are you doingContinue reading “Invest in the future.”