Content for short attention spans

The typical attention span is now apparently EIGHT SECONDS. At least that’s what was part of a click-bait headline in 2017 and appears to have been mirrored and quoted several times since, and here I am potentially doing the same. Irrespective of whether the 8 second headline is true or not, you don’t need aContinue reading “Content for short attention spans”

Transmission isn’t reception

Making things simple is hard. Ironically, it is complex. The greatest advances come from making things simpler or easier. You can be a rock star at work, just by simplifying a process, adding some form and simplicity into a complex environment… but it isn’t always easy. The same is true of human communication. Make itContinue reading “Transmission isn’t reception”

Unfettered isn’t best

There is a thought that if you have an unrestricted, complete blank sheet, without any parameters or borders to your creativity, then THAT is the best option for you to create. “What would you do with a blank sheet?” I’ve always kicked back a little at the “think outside of the box” brigade- something whichContinue reading “Unfettered isn’t best”

Capture the passion…

Being liked is nice. Being loved is better. It takes a lot of work and attention. Capturing the passion moments, increasing the frequency of those moments and building a following or trend. Sounds easy right? Get on with it! If only it were. Someone once asked me if I’d like a LOT of people toContinue reading “Capture the passion…”

What shall we keep?

With news of vaccines and light at the end of the tunnel of the pandemic, a thought about life post-pandemic. It’s a bit of a different blog post this week. I was thinking initially outside of radio, the thing i usual post about, but then of course my mind came back to how radio relates.Continue reading “What shall we keep?”

Who’s listening?

The pandemic has sped a few things up in society and life (cash-less society for example) and slowed a few things down, and stopped a few things totally in their tracks. Radio is measured by Rajar and since at its fundamental core it requires a doorstep visit, research stopped in March 2020. Finding a wayContinue reading “Who’s listening?”

The 4 basics things the best get right…

It is a common phrase and request… “Get the basics right”. Simple enough, but then what? The answer many forget is you have to continue to get the basics right… consistently day in day out. It’s boring and not the bright new shiny thing, but it is a requirement, even a necessity of long termContinue reading “The 4 basics things the best get right…”