Make them care, make them wait

My former boss and friend, Duncan Campbell– now riding supreme in ARN down under- used to say this. Make them care, then make them wait. It was a mantra when we talked about forward promotion and teasing ahead, something I have already posted about. I’m not going to rehash the same topic, but lets justContinue reading “Make them care, make them wait”

The Art Of The Tease

There are a few things which don’t change. The sun comes up at the start of the day, it sets at the end of the day, it gets colder in winter and warmer in summer and promoting something is always worthwhile and seldom overdone. From the first time I ever stepped foot into a radioContinue reading “The Art Of The Tease”

An escape pod

I have blogged a bit about podcasts in the past. That they embody many of the skills, benefits and attributes of radio for example, and that just having podcast isn’t enough- you have to have a reason to start talking. I’ve also posted about a few podcasts that I listen to with some regularity andContinue reading “An escape pod”

Down the local.

The relevance of locality has changed vastly over the years. The desire for something local also changes with subject, age and to some extent, location. As someone who began working in local radio, it has always been a particular passion of mine. When it is done well, it is immensely powerful, unbeatable and potent. TokenisticContinue reading “Down the local.”

The posse.

I don’t write a topical radio or media news blog. Occasionally though there are incidents and stories which transcend the topical and general media landscape. A while ago the news broke about about Steve Wright leaving the afternoon show on BBC Radio 2 in September, where he has been for some 24 years. That inContinue reading “The posse.”

Stop assuming!

When you assume you make an ASS out of U and ME. Thats how the cliche goes! Assuming listener knowledge or interest is something which I have forever been pointing out to presenters, producers and programmers in pretty much every coaching session for as long as I can remember. Its fairly basic, but I absolutelyContinue reading “Stop assuming!”

Invest in the future.

Its my personal belief that those who are in a position of any kind, owe it to the future of whatever industry they are in, to help people get into their particular industry. I blog about radio and audio, so lets get specific- if you work in radio or audio now, what are you doingContinue reading “Invest in the future.”

It comes down to prep…

Everybody SHOULD know that you perform better when you do some prep. Its almost cliche to point it out, but still I see and hear evidence of a lack of prep. Now please understand, some prep is better than no prep, but a lot of people are not doing enough. Firstly lets just map outContinue reading “It comes down to prep…”

Just hold on a minute

When I sit and write the blog posts each week, I sometimes ponder on what to write about, how I feel about a particular topic and if I feel enough about it to give it the energy to write it down! It is also very easy to always be critical and mention how things mightContinue reading “Just hold on a minute”

Hey, you should do a podcast!

I met with someone the other day who said randomly to me, “You should do a podcast”. This was shortly before I was guesting on a podcast for the Nottingham Trent University Business School, so I had a great get out of jail, jokey comment to say that I was on one and so allContinue reading “Hey, you should do a podcast!”